Factors That Influence Fashion Decisions Essay - 1995 Words

Running head: FASHION 1 FASHION 2 The factors that influence fashion decisions in the American clothing and apparels market Name Institution Fashion refers to the changing styles of dress adopted by associations of individuals at certain times and locations (Kennedy, Stoehrer, Calderin, 2013). Fashion is a major aspect of the contemporary society where the consumers use different objects and fashion choices to communicate about their perceptions and as an illustration of one?s place in the society (Bovone Gonz?lez, 2013).The various styles used in fashion emerge either from the innovations of a designer or the streets. Fashion is the creative endeavor and an artistic practice that produces useful products. The fashion industry in the United States is one most complex and dynamic. The trends in clothing and apparels change now and then and there is no particular style in the industry. The national and universal trends in fashion have a significant influence on the kinds of demands that consumers are making in the industry. The customer s decisions on the type of clothing to purchase vary depending on age, place of resid ence, and financial ability. InShow MoreRelatedBuying Behavior of Blog Shoppers1325 Words   |  5 Pagesorder to find out what types of factors in blogs affect the behaviour of women about buying situations, it is important to consider both internal influencers and external influencers. The consumers are unconsciously affected by both every time they make buying decisions, and it is therefore vital that both are considered when studying the topic. As shown below in the Figure 2.5 on the next page, the consumer buying process is influenced by several different factors. 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